avatar for Luke Tan

Luke Tan

Evolved Generation & The Awake Method
Founder of Evolved Generation, strength coach, author
Fitness Zone

Founder, Author and Speaker

Regarded as Australia’s number one plant-based strength coach, Luke is an author and a plant-fuelled athlete that has won international awards. 

Through a plant-based diet, customised training and coaching seminars, his aim is to help professionals and athletes become the strongest version of themselves, all while making a difference.

With proven success coaching a range of clients ranging from stay at home mums to internationally acclaimed athletes, we have found that the intersection between long-term health, sustainable weight loss, enhanced athletic function and environmental sustainability, lies in a plant-based perspective.

As the world moves towards more preventative healthcare and eco-ethical practices, the plant-based movement is fast gaining momentum in the UK, Canada, Australia and U.S. For these reasons, the vegetarian market is currently a 2.8 billion dollar a year industry in the U.S alone, and further growing globally.

Luke loves working with individuals who are looking for an alternative and wholistic approach to physical excellence, whilst adopting an ‘athlete’s mindset’ to achieving personal success.

He strives to leave clients feeling awake to the strongest and most nourished version of themselves, then being the change they wish to see in the world.



  • Bachelor of Arts in Communication
  • A.B.N.L.P accredited NLP Trainer and Master Ericksonian Hypnotherapist
  • ASP Level 3 Strength and Conditioning/ Mindset Coach
  • Poliquin International Certification Program (PICP Level 2 Strength Coach)
  • BioSignature Modulation Practioner (BioSignature Level 1)
  • Australian Weight Lifting Federation (AWF) Sports Power Coach (Level 1)
  • Crossfit Level 1 Trainer
  • Progressive Calisthenics Certified (PCC) Instructor
  • Hardstyle Kettlebell Certified (HKC) Level 1 Instructor
  • Certificate in Plant Based Nutrition (T Colin Campbell Foundation)
  • Certificate in Plant-Based Sports Nutrition (Matthew Kenney Culinary)
  • Certificate in Plant-Based Elite Sports Nutrition (Matthew Kenney Culinary)
  • Certificate III and IV in Fitness (Fitness Australia)
  • Thump and Punchfit certified boxing and kickboxing instructor
  • 2015 Naturally Fit Games, Austin Texas, Physique Novice, 1st Place
  • 2015 Plantbuilt Team Captain (Male bodybuilding)
  • 2013 ANB (Victoria) Fitness Model (O30), 2nd Place
  • 2013 IFBB Physique competitor
  • 2010 INBA (Victoria), placed 2nd Runner Up (Novice) and won ‘Best Routine/ Poser‘
  • 2 years served as a Military Police officer
  • Mentor for the Vegan Easy Challenge



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Instagram: @theawakemethod

Twitter: @theawakemethod